The short version: Virgin Voyages opened booking for all 18 Alaska 2028 sailings on Brilliant Lady today, November 12, 2026. Its early Black Friday offer runs November 12 through 19 and covers Alaska: up to $300 in onboard credit (up to $300 in RockStar Quarters, up to $50 in Sea Terraces), up to $600 in free drinks (up to $400 on Alaska sailings), and 80% off a second Sailor in most cabins. Returning Sailors who book within two weeks also get a $100 Bar Tab. I can book it all at the same price as booking direct.
Alaska 2028 Is On Sale Today
Brilliant Lady returns to Alaska in summer 2028 with 18 sailings from May through September, and booking opened today. The good news for anyone ready to book is that the launch lines up with Virgin's Black Friday Preview sale, so there are a few offers to stack. Below are the perks, how they fit together, and every sailing date. For the full itinerary breakdown, see my Virgin Voyages Alaska 2028 guide.
Brilliant Lady in Alaska, where she returns for 18 sailings in summer 2028.
What Virgin Is Offering for Alaska 2028
$100 Bar Tab for returning Sailors. Loyalty Sailors who book within two weeks of November 12 get a $100 Bar Tab. See my Sailing Club guide for how loyalty tiers work.
Onboard credit by cabin. Virgin's early Black Friday offer covers the new 2028 Alaska voyages and Alaska 2027. Book November 12 through 19 and get onboard credit by cabin: up to $300 in RockStar Quarters and up to $50 in Sea Terraces.
My Next Virgin Voyage perks. If you booked a placeholder on an earlier sailing, you can book Alaska 2028 onboard with exclusive perks that stack with the Bar Tab above. Here's how My Next Virgin Voyage works.
The Black Friday Preview Sale on Alaska Sailings
Virgin's Black Friday Preview sale runs through November 19, 2026 and covers all voyages open for sale, which now includes Alaska 2028. I cover the full terms in my Virgin Voyages Black Friday 2026 guide. Here is how it applies to Alaska.
80% Off the Second Sailor
When two Sailors share a cabin, each fare is discounted 40%, which works out to 80% off the second Sailor. It applies to Sea Terrace, Sea View, and Insider cabins on Base, Essential, and Premium fares. Solo cabins don't get the fare discount, and RockStar Suites get the Bar Tab below instead of the fare discount.
Free Bar Tab by Sailing Length
The free Bar Tab is per cabin and shared between the Sailors in it. These are the amounts for the four Alaska sailing lengths:
7-night and 9-night sailings: $200 in a Sea Terrace, $300 in a RockStar Suite
10-night and 12-night sailings: $200 in a Sea Terrace, $400 in a RockStar Suite
Sea View and Insider cabins don't get the Bar Tab, and Mega RockStar Suites are left out because they already include unlimited drinks. Lock It In Sea Terrace cabins get the fare discount but not the Bar Tab.
How to Combine the Alaska and Black Friday Offers
Virgin lists several offers as combinable with the Black Friday sale, subject to each offer's own eligibility: My Next Virgin Voyage offers, Resident Rates, Military and First Responder rates, and Refer a Sailor. In practice, here's how it can look:
Two friends in a Sea Terrace on a 7-night sailing: 40% off each fare, plus $200 in free Bar Tab to share.
A returning Sailor with a My Next Virgin Voyage placeholder: the placeholder perks, plus the Black Friday fare discount and Bar Tab when your cabin qualifies.
A couple in a RockStar Suite on the 12-night sailing: $400 in free Bar Tab (the suite gets the Bar Tab rather than the fare discount).
The Black Friday Preview ends November 19 at 11:59 p.m. Eastern, and Virgin hasn't said what comes next, so if the offer matters to you, that's your deadline. Because the offers have different rules, I'll price your cabin with everything you qualify for and check it before you book. I can also choose your exact cabin on Essential and Premium fares, while booking direct lets Virgin assign it. Here's how the fare types differ.
All 18 Alaska 2028 Sailings
Every sailing is on Brilliant Lady. Dates are departure dates.
May 1: 10 nights, Vancouver to Seattle, Hubbard Glacier
May 11: 7 nights, Seattle round trip, Endicott Arm and Dawes Glacier
May 18: 7 nights, Seattle round trip, Endicott Arm and Dawes Glacier
May 25: 7 nights, Seattle round trip, Endicott Arm and Dawes Glacier
June 1: 7 nights, Seattle round trip, Endicott Arm and Dawes Glacier
June 8: 7 nights, Seattle round trip, Endicott Arm and Dawes Glacier
June 15: 7 nights, Seattle round trip, Endicott Arm and Dawes Glacier
June 22: 7 nights, Seattle round trip, Endicott Arm and Dawes Glacier
June 29: 7 nights, Seattle round trip, Endicott Arm and Dawes Glacier
July 6: 7 nights, Seattle round trip, Endicott Arm and Dawes Glacier
July 13: 12 nights, Seattle round trip, Hubbard Glacier
July 25: 9 nights, Seattle round trip, Hubbard Glacier
August 3: 7 nights, Seattle round trip, Endicott Arm and Dawes Glacier
August 10: 7 nights, Seattle round trip, Endicott Arm and Dawes Glacier
August 17: 7 nights, Seattle round trip, Endicott Arm and Dawes Glacier
August 24: 7 nights, Seattle round trip, Endicott Arm and Dawes Glacier
August 31: 7 nights, Seattle round trip, Endicott Arm and Dawes Glacier
September 7: 7 nights, Seattle to Vancouver, Endicott Arm and Dawes Glacier
The 7-night sailings are the best fit if you're new to Alaska or short on time. The 9-, 10-, and 12-night sailings add Hubbard Glacier. Heads up on the May 1 and September 7 sailings: both start or end in Vancouver, which can mean an international flight. For ports and tips, read my Virgin Voyages Alaska cruise guide and Seattle port guide.
Ready to Book Alaska 2028?
Request a free quote and I'll help you pick the sailing, choose your cabin, and apply every offer you qualify for.
Frequently Asked Questions
When did Virgin Voyages Alaska 2028 go on sale?
Booking opened on November 12, 2026 for all 18 Alaska sailings on Brilliant Lady, from Seattle and Vancouver.
What is the Alaska 2028 launch perk?
Returning Sailors who book within two weeks of November 12 get a $100 Bar Tab. Bookings made November 12 through 19 also get onboard credit by cabin: up to $300 in RockStar Quarters and up to $50 in Sea Terraces. Sailors booking onboard with My Next Virgin Voyage also get exclusive perks that combine with that Bar Tab.
Does the Black Friday Preview sale apply to Alaska 2028?
Yes. The sale covers all voyages open for sale, subject to cabin eligibility, and it ends November 19, 2026 at 11:59 p.m. Eastern.
How much free Bar Tab do Alaska sailings get in the Black Friday sale?
Per cabin, shared between Sailors: Sea Terrace cabins get $200 on all four Alaska lengths (7, 9, 10, and 12 nights). RockStar Suites get $300 on the 7- and 9-night sailings and $400 on the 10- and 12-night sailings.
Can I combine the Black Friday sale with other Virgin offers?
Yes, with several. Virgin lists My Next Virgin Voyage offers, Resident Rates, Military and First Responder rates, and Refer a Sailor as combinable, subject to each offer's own rules. Tell me what you qualify for and I'll price it with everything that applies.
Do I pay more to book Alaska 2028 through you?
No. I book at the same price as booking direct. On Essential and Premium fares I can also choose your exact cabin, while booking direct lets Virgin assign it.
